In the long, hot, holiday-less stretch of summer, the Fourth of July is a shining oasis for many Americans desperate for some R&R. In the days leading up to Independence Day, grocery stores and gas stations are crawling with consumers on the hunt for the juiciest burgers, the coldest beer, and sparkliest sparklers.
We started with a question
What if shopper marketing could deliver more than just a bump to your bottom line – what if it could create a bond with shoppers?
We believe it can, that’s why we created Shoptology. We’re a team of experienced agency leaders and entrepreneurs, collaborators and innovators – creative scientists obsessed with building meaningful bonds with shoppers.
By understanding the shopper journey in context, our insights uncover ways to create attraction between elements – and drive purchase. Our formula is a breakthrough in looking at how shoppers buy and built on 2 basic principles, ATTRACTION and BONDING. Since one shopper’s “SHARE” could be another shopper’s “SEE,” we are able to determine individual shopper relativity – adapting each formula to each shopper – to create a more effective bond.