SHOPTALK

Where Do I Focus: Fundamentals or the Future?

Author: Julie Quick Apr 13, 2017

I’m just back from the Path to Purchase Institute’s Shopper Marketing Summit, where a few hundred of the industry’s bright minds go each spring to reveal innovation, talk issues and celebrate the best of the best in shopper marketing. As I shared lunches, seminars and hallway conversations with the attendees, something interesting emerged.

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I’ll take ecommerce for $500, Alex.

Author: Ken Madden Mar 28, 2017

Ecommerce is getting harder to define every day. I think we can all agree that, at the end of the day, commerce is commerce. But as we marketers try to reach shoppers in an evolving marketplace, we must align our organizations in a way that actually makes sense to both build desire for our brands and get them in front of shoppers. So let’s play a game. I’ll take you through a few examples. As you look at each of these, decide whether you view the example as ecommerce. Does your organization? Is your organization set up appropriately? Some are easy. But some are grey. If you ask a couple of friends or colleagues, you may find yourself in an interesting debate on a few of these. Have fun.

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Shoptology, Please Come Up to the Stage...

Author: Joshua Narofsky Mar 16, 2017

We’re pretty stoked about the 3 Silver ADDYS we received at the 55th Annual AAF Dallas American Advertising Awards this February. All three were for our work on Walmart Smart Life – an in-store solution that made it easy for shoppers to shop for smart devices that connect you to home, health and life safely and securely.

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