With last week’s premiere of Game of Thrones season 7, it seemed appropriate to explore the teachings of shopper marketing found throughout the series. If you’re having trouble finding the similarities, you might want to pay closer attention!
Many brands are successful at targeting and marketing to specific cultures, but very few are capable of defining that culture. Redbull is more than a product or brand- it is an idea and a lifestyle that is a part of and shapes the culture of all things extra.
Thinking back 241 years, I doubt America’s Founding Fathers knew that signing the Declaration of Independence would be as impactful on our freedom as it is on our shopping habits. Or maybe they did? The truth is, today’s proud Americans celebrate July 4th by raising up our American flags — and opening up our wallets — to show just how much we love our country.