SHOPTALK

The Great Giveback – Brands and Businesses Migrate to Cause Marketing

Author: Elizabeth Grumulaitis Aug 29, 2017

Companies and campaigns with a social cause are popping up like daisies. This push for doing good while selling a good or service to incentivize sales is growing, and has almost become necessary. Non-profits, brands, and even restaurants are riding this trend to push shoppers to their product by relaying this “buy something for yourself, and do something good while you shop” message. Huddle even claims that millennials are 67% more likely to choose a brand that is socially responsible and gives back to the community.

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