SHOPTALK

Shoptology, Please Come Up to the Stage...

Author: Joshua Narofsky Mar 16, 2017

We’re pretty stoked about the 3 Silver ADDYS we received at the 55th Annual AAF Dallas American Advertising Awards this February. All three were for our work on Walmart Smart Life – an in-store solution that made it easy for shoppers to shop for smart devices that connect you to home, health and life safely and securely.

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Love the Brand You're With

Author: Amy Pedid Feb 14, 2017

That devastating feeling you get when your favorite brand isn’t stocked. It’s a familiar emotion while shopping with a hopeful sigh of relief when it is discovered on the next aisle. But what makes us so devoted to hunt for certain brands? This Valentine’s Day, let’s explore some of the many emotional rationales we have to certain gadgets and goodies in order to see how it can strengthen the shopper bond and potentially avoid brand breakups.

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