Sneaky Unbranded Ads
Capitalizing on the fact that teens and twentysomethings get their information from their phones and are very influenced by word-of-mouth, McDonald’s has launched a new unbranded ad campaign that never mentions the brand or one of their famous products. Instead, the YouTube ads feature well-known actress Mindy Kaling sporting a yellow dress against a red background. She simply asks viewers to do a Google search for “that place where Coke tastes so good.” Naturally, McDonald’s is at the top of the search results.
Upcycled Beer Bars
Food waste in manufacturing has emerged as a growing issue for Millennials, and many companies are working to find ways to combat the wastefulness of the modern food system. Startup ReGrained is upcycling grains used in the beer-making process to make granola bars. With a six-pack of beer requiring nearly a pound of grains, there’s a lot of used grain. ReGrained is working with craft brewers to collect the high-in-protein, low-in-sugar spent grains and turn them into bars with flavors like honey cinnamon IPA and coffee chocolate stout.
Virtual Reality in the Hotel Industry
Expedia plans to introduce virtual reality into its hotel room booking process, allowing users to get a much better understanding of room dimensions, accommodations, and even balcony views before booking. VR is part of a $1 billion investment Expedia is making to upgrade their technology and will eventually include bookings through chat bots and the Amazon Echo platform.