Ticket to Cowboys Training Camp

JCPenney recently partnered with the Dallas Cowboys to offer North Texas shoppers a limited edition Cowboys t-shirt. What makes the t-shirt special is that it comes with a VIP pass to one of six Cowboys training camp sessions held in their new Frisco, Texas training facility; these passes are sold out and are in great demand. To buy the t-shirt, shoppers must be members of the JCPenney Rewards program; they can enroll in the program at checkout. While small in scale, it’s a nice move to draw shoppers in and get them registered into the revamped rewards program.

Full Article from Dallas News

AI & Coke

Coca-Cola is getting ready to unveil its next-generation vending machines equipped with AI. These new machines will work with an accompanying app, allowing shoppers to purchase a drink for themselves or a friend and have the beverage waiting at a nearby machine. The machines will also have distinct personalities based on their location (i.e. one on a college campus might be playful, while another located in a hospital would feel more utilitarian). The machines will soon rollout at select college campuses in the U.S. as well as locations in Australia and New Zealand.

Full Article from Venture Beat

Islandic In-Flight Theatre

Recent research from IcelandAir found that 52% of their passengers get bored during their flight, and 78% believe the cabin crew can affect their overall flying experience. With this information in hand, IcelandAir has sent a group of flight attendants to acting school to get them ready to perform a three-act play (based on the history of flight) at 39,000 feet. The fully immersive play will premiere on a special flight from London to NYC on Sept 8. If successful, the play may encore on future flights.

Full Article from Spring Wise