Marriot Makes Millennials Happy with Donuts
These days, millennials are all about the photo-op and always on the lookout for the most Instagrammable image to add to their collection. The JW Marriott Desert Springs has latched onto this trend and created photo-op bait to lure millennials in with a 10-pound frosted round donut. The donut is so big that it is wheeled in on a cart. At $219, it’s not cheap, but it comes with several milkshakes, a $50 spa credit and the knowledge of knowing none of their friends will have an Instagram post quite like it.
Burger King Introduces WhopperCoin
Move over, BitCoin — in Russia, Burger King is creating their own virtual currency called WhopperCoin, making the Whopper an “investment tool.” Customers earn WhopperCoins with each purchase and can store them or trade them with other customers for future meals. According to BK, “Eating Whoppers now is a strategy for financial prosperity tomorrow.” It’s a fun, topical spin on traditional loyalty programs.
Bodega Looks to Make Corner Stores Obsolete
Bodega, a new Silicon Valley start-up, aims to make the corner store obsolete by putting hundreds of thousands of unmanned pantry boxes in the lobbies of apartment buildings, dorms, gyms, offices and other common places. Each Bodega is five feet wide and filled with 100 non-perishable items commonly found in convenience stores. An app allows shoppers to unlock the box and cameras scan what is picked up, automatically charging the user’s credit card. Machine learning helps each location understand what the 100 most needed items are in that location so that each Bodega can be stocked with the appropriate items. When an item is purchased, Bodega receives a message to restock.