NIKE INTRODUCES NBA-CONNECTED JERSEYS FOR FANS
Nike’s new NBA Connected Jersey uses NFC and a custom app to ensure that fans have the latest info from their favorite player and team. Each jersey has a tag that users can scan with their phone to receive current team and NBA highlights, exclusive gear, game tickets, past season highlights, arrival videos, playlists from favorite players and more. Currently, LeBron James and Kevin Durant versions of the jersey are available for $110 each with more players/teams being added.
OZMOSIS LETS CUSTOMERS PAY BY SHOWING THEIR INJURIES
Over the last year, we’ve seen quite a few brands allow customers to pay for store items with exercise or a quick workout. Ozmosis, an extreme sport retailer in Australia, is taking that idea to a new level to help promote an active lifestyle. Customers can now pay with pain, showing their injury scars, scrapes and bruises at checkout to receive a discount. Online shoppers can upload a picture of their injury with #paywithpain to receive their discount. Ozmosis says that these types of injuries are a badge of honor symbolizing how customers challenge themselves by leading an active lifestyle.
MCDONALD’S HELPS FAMILIES TURN OFF PHONES DURING MEALTIME
At select McDonald’s in Singapore, diners can now take advantage of cell phone lockers where phones can be stored for the duration of the meal. Known as the “phone off, fun on” campaign, the idea was developed after research discovered that 72% of children and 69% of parents access their phones during mealtime. If lockers are not available, diners are encouraged to place their devices on a designated corner of the table and enjoy the company of their family during mealtime.