SNAPCHAT HOSTS AUGMENTED REALITY SCAVENGER HUNT FOR THE NEW IPHONE 8
As the iPhone 8 launched, Verizon and Snapchat partnered to run Snapchat’s first-ever AR scavenger hunt. Users in 10 select cities received an in-app invite to take part in the scavenger hunt by following clues to different locations in their city throughout the day. At the last stop, they unlocked a special snap filter that was used to take a picture and was then sent to Verizon to be eligible to win one of 256 iPhone 8s being given away. One of the things that made this unique was that the contest was powered by real-time geolocation data from each city that could account for weather and local events to quickly update the contest for individual cities.
Full article from Co.Design
UNDER ARMOUR LAUNCHES NEW SUBSCRIPTION NAMED ARMOURBOX
Under Armour is tapping into the shopper trends of customization and convenience by launching ArmourBox, their first-ever subscription business. Subscribers fill out a profile including their athletic interests; then they receive an ArmourBox every other month with 4 to 6 items they can try out for a week, buying what they want and returning the rest. A 20% discount is given to those who keep all the items. To encourage subscriptions, there are no monthly fees or shipping/return costs.
Full article from Baltimore Sun
DISNEY TO LURE STAR WARS FANS VIA AN AUGMENTED REALITY TREASURE HUNT
In preparation for the December release of The Last Jedi, over 20,000 stores in 30 countries have been engaging fans with a special augmented reality experience. Using their smartphones to interact with in-store movie displays, fans are able to unlock life-size characters from the film, take a picture of the character and submit to win opening night movie tickets (which are already sold out in many locations). In addition to drawing fans in for the contest, the displays sell collectibles and other gear from the movies, drumming up even more excitement for the release.
Full article from Fortune