THE VOCKTAIL CHANGES HOW YOU DRINK A COCKTAIL

If your bartending skills are lacking, researchers in Singapore have developed the perfect solution for you. The Vocktail is a programmable cocktail glass that comes equipped with scent cartridges and micro air-pumps to provide aroma, LED lights to change drink color, and electrodes on the rim of the glass to simulate salty, bitter or sweet tastes—making even water appear and taste like any cocktail the user can imagine. Naturally the glass comes with an accompanying app that allows users to fully customize their drink choice.
Full article from Springwise

GM INTRODUCES IN-CAR MARKETPLACE TO THEIR LINEUP

Over the last few years, we’ve seen the introduction of several one-off in-car ordering/shopping tools. GM appears to be the first automaker to bring many of these types of services together in their new Marketplace offering. Owners of GM Connected cars are now able to activate their dashboard touch screen, opening the Marketplace and allowing them to easily locate services, order food or make reservations while on the road. Currently the Marketplace offers options from TGI Fridays, IHOP, Dunkin’ Donuts, Wingstop, ExxonMobil and Delivery.com, with more on the way.
Full article from Tech Crunch

SNICKERS BRINGS SUCCESSFUL HUNGERITHM TO THE STATES

After a successful run in Australia, Snickers has launched their Hungerithm in the U.S. The Hungerithm is a social media algorithm that monitors over 3,000 words/phrases to determine how social posters are feeling and adjusts the price of a Snickers bar accordingly. The angrier the social mediasphere is, the lower the price drops. Snickers fans can monitor the Hungerithm site and lock in the price they want to pay, receiving a coupon good at 7-Eleven stores.

Full article from MediaPost