UBER PARTNERS WITH START-UP TO SELL SNACKS
Last year we wrote about a small-scale test that Uber was conducting in partnership with Cargo, a start-up that allows rideshare drivers to offer snacks to their customers via an in-car convenience store. The test has gone well, expanding to 2,500 Uber vehicles in six cities. Riders use the Uber app to select what they want and pay for it. Once paid, the driver gets a message to unlock the box and give the item to the passenger. Cargo has plans to expand to 20,000 cars in the next six months and eventually 100,000 cars. Drivers get a 25% commission on each snack sold, snack brands get another distribution point and riders get something to tide them over until their next meal—a win-win for everyone.
Full article from TechCrunch
LYFT PARTNERS WITH BREWERY TO BUILD LOYALTY
While Uber is offering in-ride snacks, Lyft is partnering with Baderbräu Brewing in Chicago to create a special craft beer called Five Star Lager. The beer is only available in Chicago and only available in bars. Bar patrons who purchase a pint also get a code for up to 60% off their next Lyft ride. Lyft explains that “the partnership is aimed at ensuring all Lyft customers have a safe and secure way to get home after a night out.” It’s a smart move to connect and build loyalty with a Millennial audience deep into the craft beer movement.
Full article from AdWeek
MARRIOTT OFFERS GUESTS TOUCHSCREEN SHOWER DOOR
We’ve all heard the adage that some people do their best thinking while in the shower. Marriott has brought this idea to life with a connected shower door. This touchscreen door works once enough steam has been generated to fog the door, creating a giant notepad that allows guests to use their finger to capture thoughts or draw whatever inspires them. When finished, the information can be emailed to an account for later use. Marriott is testing the doors in California.
Full article from PSFK