WOOLRICH LETS SHOPPERS TEST GEAR IN REAL-WORLD CONDITIONS

In Milan, apparel retailer Woolrich has introduced an extreme weather room where shoppers can test the store’s gear. During winter, the room’s temperature remains below freezing and snow is created each night. A giant video wall lets shoppers watch video of cold-weather locations while they determine if jackets, gloves, hats, etc. will work in real-world freezing conditions. In the summer, the room converts to wind and rain conditions, allowing shoppers to test a range of parkas the store sells.
Full article from PSFK

KIDS LEARN HOW TO CODE WITH SNACK BRAND POCKY

Tapping into the freeform movement, which is seeing young parents prioritize unstructured play, snack brand Pocky is encouraging kids to play with their food. They have developed Glicode, a kid-friendly game that helps children create computer code with Pocky sticks. After the code has been set up, an accompanying app can be used to take a picture of the code and translate it into a digital command within the app’s game.
Full article from The Verge

NEW HAIRSTYLE TREND IS INSPIRED BY LACROIX

LaCroix sparkling water has gained quite a following with its fun flavors and colorful packaging. Piggybacking on the fandom LaCroix has created, Scruples Hair Care tasked a group of their hair colorists to reimagine hair colors inspired by the colorful LaCroix cans. The results were posted online and quickly went viral with thousands of fans opting to change their hair color to match their favorite LaCroix flavor. The hair color success has also prompted makeup artists to create new looks inspired by the brand.
Full article from Allure