L.L. BEAN BACKS OFF OF BLOCKCHAIN SMART FABRIC

A few weeks ago, it was rumored that L.L. Bean was launching a line of coats and boots with sensors sewn in to track the conditions in which the items were worn. It turns out this was a rumor, but the technology behind it is quite interesting. While most current clothing-integrated technology has a benefit for the user, the benefit of this technology is solely for the manufacturer. The idea uses newly designed blockchain fabric and the Internet of Things (IoT) to gather consumer usage data that can be used for future product development and marketing applications. While we won’t see this idea come to life in L.L. Bean products, someone will surely adapt it sooner rather than later.
Full article from MediaPost

JACK IN THE BOX OFFERS TACOS TO V-DAY SINGLES

On Valentine’s Day, Jack in the Box ran a Twitter promotion for “uncoupled” people, offering free delivery to the first 500 fans who tweeted a taco emoji and a telephone emoji. While subtly promoting their delivery service via partner Doordash, the brand was also lightheartedly encouraging fans to order their favorite food versus calling an ex-flame (hence the telephone emoji).
Full article from MediaPost

COCA-COLA INVENTS ARCTIC COKE MACHINES

In 2016, Coca-Cola started a small test of its Arctic Coke Slushy concept machine in 20 c-stores. After seeing impressive 15%–20% sales increases in these locations, the brand is in the process of installing the machines in 800 more c-stores. These small coolers keep 20 oz. bottles of Coca-Cola products just below freezing (30 degrees versus a standard cooler at 45 degrees). Attached to the cooler is a special platform where shoppers place their bottle, and it is charged with an “invisible shiver” that turns the contents into a slushy within seconds. The ice that forms inside the bottle is made from the product itself so that the drink doesn’t become diluted.
Full article from Biz Journals