OREO USES AR TO LET PEOPLE SEARCH FOR VIRTUAL COOKIES

Oreo has launched the Great Oreo Cookie Quest, a global AR (augmented reality) mobile scavenger hunt. The game gives users clues and uses object-recognition technology to help them find virtual Oreos; then it assigns point values and stores the cookies in the game log for prizes. Players can also scan real Oreos to be entered into a sweepstakes for travel prizes.
Full article from Digiday

SNAPCHAT SELLS JORDAN-BRAND BASKETBALL SHOES

During the NBA All-Star weekend, Snapchat sold the soon-to-launch Air Jordan 3 Tinker NRG as a first move into the world of e-commerce. To build excitement, a special Snapchat lens was created featuring Michael Jordan’s famous free-throw line dunk but updated to include the new shoe and current All-Star uniform. To drive sales, a special code was flashed on a screen during an invite-only concert thrown by the Jordan brand. Those who scanned the code were taken to a virtual store within Snapchat where they could buy the shoes (and have them delivered that night), before anyone else could buy them. While this was a small first selling step for Snapchat, with nearly 200 million users, Snapchat could become a major e-commerce player.
Full article from FastCo Design

AUDI GIVES QUATTRO SUV SHOPPERS AN AR EXPERIENCE

In Norway, Audi has developed its own AR platform and is pushing it toward those interested in the Quattro SUV. This unique mobile app experience will let shoppers create a virtual test track to see how the vehicle performs as well as scan their garage space to see a visual representation of the SUV parked at their residence. Audi eventually plans to expand the experience to other models and even prototypes, viewing this mobile showroom as an integral part of their future sales model.
Full article from Digiday