MOMA VISITORS ALTER ART WITH AR

As part of current indie project Hello, we’re from the internet, which runs through May 3 at New York City’s Museum of Modern Art, visitors can download an interactive augmented reality app. While viewing Jackson Pollock’s masterpieces, they are able to “scan Pollock’s work and then experience the virtual 3D add-ons of eight MoMAR artists drawn over the real-life paintings.”

Full article from PSFK

GHOSTBUSTERS FRANCHISE SEEKS SUCCESS WITH ITS OWN AR GAME

Coming in 2018 to your neighborhoods is the ability “to trap Ghostbusters ghosts in augmented reality à la Pokémon Go.” Thanks to the functionality that Google’s ARCore augmented reality platform has made possible, soon you’ll be able to call on ghosts from the franchise’s films and video games, as well as from its comic books, TV shows and theme parks.

Full article from Techrunch

AUDI’S AR APP BRINGS CARS INTO LIVING ROOMS

The recently released Audi quattro coaster AR smartphone app is triggered by specific Audi commericals. When the right commercial plays, the app shows “one of four quattro-powered cars bursting out of your TV and rocketing directly into your living room or driveway.” Also, to extend your experience, you can shrink the cars down and make a Hot Wheels-style track for them to race around.

Full article from VRScout