MACY’S UNVEILS NEW FURNITURE-BUYING VR EXPERIENCE

Macy’s is getting into the virtual reality game with the introduction of in-store VR to showcase room layouts. Unlike Amazon, Target and Ikea, who use augmented reality (AR) to let shoppers see how a piece of furniture looks in their existing home layout, the Macy’s VR approach lets shoppers design an entirely new room on a tablet then don a headset to step into the room to see how it looks.
Full article from The Verge

HULU INTRODUCES INTERACTIVE ADS ON ITS STREAMING SERVICE

With the recent introduction of their “T-commerce” model, Hulu becomes the first connected TV device to offer its users commerce through their remote. Research from Hulu shows that interactive advertising leads viewers to spend twice as much time with a brand and increases purchase intent by 160% compared to standard ads. First up for a purchase option on the platform are tickets to the upcoming Tomb Raider movie. Hulu plans to expand into other purchase content soon.
Full article from MediaPost

TECH COMPANY INVENTS 3D PRINTER THAT BUILDS HOUSES IN 1 DAY

New Story is a tech-based nonprofit that builds safe housing in developing countries. Currently, construction costs are around $6,500 per house, and the houses take 2 to 3 weeks to construct. The company has developed a large 3D printer that will allow them to cut the cost nearly in half and build a house in less than 24 hours. Not only will the houses be built more quickly at less cost, but they’ll also be more energy efficient and more weather tolerant. Additionally, families will be allowed to make some customization designs before the printer starts.
Full article from Fast Company