DUNKIN’ DONUTS UNVEILS A NEW RUNNING SHOE FOR THE BOSTON MARATHON
We’re starting to see a trend emerge: a connection between sneaker and food brands. Last month Pizza Hut introduced their March Madness-inspired Pie Tops high-tops, which are capable of ordering a pizza and controlling the user’s TV. This month Dunkin’ Donuts has teamed with Saucony to release a donut-themed Boston Marathon running shoe. While these shoes won’t order donuts, they are designed in Dunkin’s brand essence and bring to life the mantra that “America runs on Dunkin’.”
SWISS START-UP HELPS SMALL BUSINESS WITH DELIVERY ROBOTS
To keep up with the likes of Amazon, Google, and other large brands building autonomous delivery vehicles (ADV), Swiss start-up TeleRetail is designing an ADV for small and rural businesses. This two-wheeled driverless vehicle is unique in that it will be able to travel distances up to 50 miles, and businesses won’t have to buy it. TeleRetail plans to make their ADVs available via a subscription service so that it will be easier and more affordable for smaller businesses to deliver to their customers.
A PLASTIC-FREE, ZERO-WASTE GROCERY STORE AISLE OPENS IN AMSTERDAM
The world’s first plastic-free grocery aisle is now open in the Netherlands thanks to supermarket chain Ekoplaza. All 700 items in the Amsterdam store’s aisle are packaged in glass, metal, cardboard or compost-friendly, plant-based biofilm. These are not bulk items, rather individually packaged items including rice, milk, chocolate, fruits, yogurt, sauces, meat and more. It will be interesting to see if this idea spreads as grocery shoppers become more attuned to no-waste shopping.