COCA-COLA DRINKERS CAN ORDER AHEAD THANKS TO BLUETOOTH
Coca-Cola Freestyle drink machines have been around for a while but have just gotten an interesting Bluetooth update that should speed up the line that forms whenever someone is trying to sort through the hundreds of choices. Now paired with a smartphone app, users can premix their favorite flavors and have their drink waiting to dispense once they reach the front of the line. The technology will allow users to order exact percentages of different mixtures or flavor additions, and it will also remember their preference for their next visit. It’s a simple but smart move in a hypercompetitive beverage marketplace.
NYC IS GRACED WITH AN ARIZONA ICED TEA POP-UP STORE
To celebrate 25 years as a brand, Arizona Iced Tea is jumping on the pop-up store bandwagon with a 90s-style store in New York City. In addition to selling their core product for 99 cents, the store will sell a variety of themed streetwear and accessories featuring their iconic brand logos and flavors. Adding a unique twist to the concept, celebrity tattoo artists will be on hand to offer free ink in the form of custom designs created specifically for the event. Nothing says loyalty like a permanent brand logo on your body.
NIKE HOSTS A SNEAKY AR SNEAKER EVENT VIA FACEBOOK MESSENGER
Nike was one of the recent beta participants in Facebook Messenger’s launch of their new Camera Effects Platform (think augmented reality and messenger bots). Nike called the program “the Secret Knock” and worked with Messenger-based social influencers who distributed a sequence of four emojis to sneaker fans. The fans then had to work with Nike’s SNKRS bot to enter the four emojis as a code (the knock) which revealed a link to the Kyrie 4 Red Carpet experience (augmented reality). Upon exiting the AR experience, they were offered a chance to buy the sneakers—which sold out in one hour. Not bad for a beta test. It will be interesting to see how other brands adopt this technology once it’s opened to all.