TOYOTA GETS READERS’ HEARTS BEATING
Toyota has found a way to bring a driving experience to magazine readers. In the March issue of In Style magazine, Toyota used touch, smell and sound to simulate the dashboard of a 2018 Toyota Camry. Readers were instructed to unfold the ad by putting their thumbs on metallic door sensors. When opened, a leather scent was activated while the door tabs measured the reader’s heartrate, sending data to a monitor in the audio console that released lights and beeping sounds synchronized to their heartbeat.
Full article from Marketing Dive
CONSUMERS GET THE SCOOP ON THEIR OWN CARBON FOOTPRINT
Ben & Jerry’s is part of a pilot program in London which is being billed as the “world’s first retail platform that connects consumers to their own carbon footprints.” In partnership with the nonprofit Poseidon Foundation, the platform uses “blockchain technology to integrate carbon markets into transactions at the point of sale, giving retailers and their customers the opportunity to support climate change action via conservation projects when they buy or sell goods.” This is right on trend with Millennials who are actively seeking to do business with companies who help them do good.
Full article from Internet of Business
NBA PLAYOFFS GET THE AR TREATMENT
Launched in time for the finals, the NBA’s new in-app AR experience puts fans on the court for some exciting interaction. With the new app, called 360 Portals, users are able to walk through virtual doors, getting up close and personal for team huddles, player introductions, post-game celebrations and other behind-the-scenes experiences.
Full article from Sport Techie