RAINY DAYS GET BRIGHTER THANKS TO DAYS INN

The Days Inn hotel chain has realized that nothing kills a good summer vacation day like rain. So they’ve introduced the Days InnBrella, “a first-of-its-kind umbrella that blocks rainfall” and emits LED light to brighten the user’s day. The illumination is “a custom-created portable beam of happy that is an overcast day’s worst enemy.” Guests in traditionally rainy locations like Houston, Memphis, Miami, New Orleans, New York, Portland, Raleigh and Seattle will be able to borrow an InnBrella as needed.

Full article from Mediapost

RETAILERS TEAM UP TO MAKE THE SHOPPING EXPERIENCE SMARTER

In Hong Kong, retailer Guess and online giant Alibaba are experimenting with AI that relies on gyro-sensors, RFID and Bluetooth low-energy chips to streamline the shopping experience. Smart mirrors allow customers to view clothing options, receive recommendations and add items to their virtual basket. When ready, a store employee will gather their basket items and meet them at the dressing room. The AI also tracks the most popular merchandise colors, styles and attributes to help keep the store better stocked.

Full article from Chainstore Age

VACATION BOOKING GETS THE VR TREATMENT

Virtual reality has entered the travel services space with travel platforms like Amadeus allowing users a VR booking experience. Users visit an Amadeus location, don a VR headset and then spin a virtual globe to select a destination. They can choose their flight and take a virtual tour of the plane to pick a seat and even test-drive a virtual rental car. Virtual hotel tours are coming soon to complete the experience. Unfortunately, booking a vacation is not possible with virtual cash.

Full article from Travolution