CEREAL “VINYL” RECORDS WILL BE MUSIC TO YOUR EARS

Last week we shared a drinkable record made of coffee grains. This week we share an edible record made of cereal. The Simon Cowell-mentored boy band PRETTYMUCH released their single “Hello” on a record made from Chocolate Frosted Flakes. The cereal was pressed into a 3D-printed mold to create playable grooves then topped with layers of chocolate and Frosted Flakes. This effort is part of Kellogg’s work to reimagine breakfast cereal for millennials and their children.
Full article from Fast Company

SMART CLOTHING GETS EVEN MORE REWARDING

Tommy Hilfiger is the latest to launch a line of smart clothing. Unlike other smart clothing that can monitor fitness goals, allow control of or even charge a smartphone, the TH clothing will reward users for wearing it. That’s right. It’s a wearable loyalty card. The Tommy Jeans Xplore come with an embedded chip that can pair with T-shirts, sweatshirts, hoodies, jeans, jackets, caps and bags then link to an app via Bluetooth. Users get points for how frequently they wear their clothes and for completing challenges in the linked app. Users can redeem points for gift cards, signed merchandise and pieces from the Tommy Hilfiger archives.
Full article from TechCrunch

NEW YORKERS HAVE CASH & UNDERWEAR HIDING ON THEIR STREETS

To celebrate the launch of their new EverLight collection, Fruit of the Loom ran a stunt advertising campaign in lower Manhattan that dared people to notice their advertising and collect free underwear and hidden cash (in increments of $1,851). The underwear is so light that people hardly notice they are wearing it, so the ads were designed to be subtle and hardly noticeable, requiring some action from those who did notice them. One included punching through a poster to collect the cash hidden behind it. In addition to the PR value of the stunt, the brand saw the effort as a social experiment for how willing people are to get involved with advertising today.
Full article from The Drum