LISTEN TO YOUR CAKE AND EAT IT TOO

In keeping with our theme from the last two weeks of food/beverage items being turned into playable records, this week we highlight a cake that plays music. A Japanese bakery has introduced the record-shaped “Baum Records” cake, which users can connect to via an augmented reality app. Once the app is open, users hold their phone over the cake to see a spinning record that will play a preselected song or deliver a special message if the cake is a gift. While desserts are fun to begin with, this AR element ups the entertainment and enjoyment level for all.
Full article from Japantrends

TRY ON CLOTHES AT HOME BY GETTING “NAKED”

A new 3D home-use body scanner is on the way. Named Naked, this full-length body scanner is a 3D smart mirror with a connected scale and mobile app. The machine creates a 3D avatar of the user and helps track body changes over time, including body fat percentage, as well as lean and fat mass. The company is already working with retailers to allow owners to use their avatar to shop online for clothes that fit their personal measurements, leading to better-fitting clothes and fewer returns (online clothing returns are significantly higher than those at brick-and-mortar, which average 11%).
Full article from Retail Wire

DITCH YOUR CAR & GET THERE WITH ALTERNATIVE TRANSIT

Lyft has a new select program in Chicago called Ditch with Lyft. The program is designed to get residents to stop using their expensive cars and start thinking about using cheaper means of transportation. Lyft will select 100 car-owning residents and give them $550 to use for 30 days on services like Lyft, bike-sharing Divvy, Zipcar and several public transportation modes. Participants will be interviewed before and after their 30-day experience so that Lyft can fine-tune the program to roll out to other markets.
Full article from PSFK