XBOX MAKES CONTROLLER DESIGN PROFITABLE FOR GAMERS
In London, Xbox ran a campaign that turned their gaming community into a group of franchisers. “The Fanchise Model” allowed gamers to custom design and order their controllers, then earn a financial cut from all future sales of their designs. Gamer-inspired designs included current events, charitable causes, sports teams and national flags. Gamers promoted their designs on social media to increase sales while Xbox promoted the designs in-store, online and through print ads. Gamers averaged $95 in profit, with the top design earning a cool $1,131 for its designer.
Full article from Creativity Online
RETAILER GIVES UGLY FRUITS & VEGGIES A LIQUID MAKEOVER
All too often, retailers determine that fruits and vegetables are too ugly to eat, too large/too small, or they simply go unsold. In the UK, 50% of celery is thrown away at retail. As part of their ongoing commitment to reduce food waste, UK retailer Tesco has introduced Waste NOT, a juice line made exclusively from these unsellable fruits/vegetables. Turning these products into cold-pressed juice allows them to keep their freshness and taste. Additionally, the juice bottles are made from 30% recycled plastic.
Full article from Tesco
IF THE BROWNS WIN IN 2018, EVERYBODY WINS
The Cleveland Browns’ last regular-season football victory was in 2016. In anticipation of scoring a win during the 2018 season, Anheuser-Busch has installed “Victory Fridges,” fully stocked with Bud Light, in select Cleveland bars. However, these smart fridges are locked and won’t open until the final whistle blows on the Browns’ first regular-season win. When that victory happens, all the fridges will unlock simultaneously and allow everyone 21 and older to enjoy a free Bud Light and celebrate together. Browns fans finally have something to cheer about and look forward to this season.
Full article from Brewbound