COLONEL SANDERS IS COMING TO A POOL NEAR YOU
KFC is using its extra-crispy Colonel George Hamilton in partnership with Snapchat to give fans an AR experience and a chance to win a life-size Colonel pool float. The pool float is a likeness of the Colonel and comes with a cup holder and bucket holder so users will never be too far from their favorite bucket of chicken. This is another great effort in a long line of quirky merchandise promotions, and it taps into the social media trend of people posting pictures of themselves with novelty pool floats (something started by a Taylor Swift pool float post last year).
Full article from Delish
VENDING MACHINES TO OFFER FULL MEALS
Meal kit availability is rapidly evolving from online-only to bricks-and-mortar and now maybe the final frontier—vending machines. Byte Foods, which has 500+ vending machines in San Francisco office building lobbies, plans to partner with meal kit provider Chef’d to make products available to workers as they head home. It’s a smart location decision as dinner plans start formulating for most workers as soon as they leave their desk for the day. Passing a meal kit opportunity in their building lobby becomes an easier dinner solution.
Full article from RetailWire
STREETS THAT MIGHT ONE DAY POWER THE WORLD
Tech company Pavegen is rethinking how to get shoppers into high foot-traffic shopping destinations. Last year they installed a short “smart street” in London’s West End. The street uses tiles designed to absorb kinetic energy as shoppers walk over it, converting the energy to power up nearby lights and create bird sounds. Shoppers who link an app to the street will receive data on the energy they create as well as discounts for nearby stores. While this is a small-scale test for now, it poses an interesting proposition to get shoppers away from their digital screens and back into physical stores.
Full article from DisruptCRE