THE RUBBISH CAFÉ GETS A NEW WAY TO PAY
European dishwashing liquid brand Ecover recently sponsored the Rubbish Café, a two-day pop-up restaurant in London where the cost of an entrée was an exchange of plastic food packaging. The zero-waste vegetarian menu was created by eco-chef Tom Hunt, and the upcycled décor was designed by eco-designer Max McMurdo. During the course of their meal, diners were educated on how they can reduce, reuse and recycle plastic packaging. They were also reminded that Ecover will be moving toward making 100% of their product containers with recycled plastic.
Full article from Green Matters
NANO TECHNOLOGY BECOMES A KILLER
In Bangkok, several companies have worked to create Nano Shoes, a mosquito larvae killer that should greatly improve living conditions in poor slum areas that are traditionally mosquito breeding grounds. Nano Shoes uses a synthetic but naturally occurring larvacide, Bti (Bacillus thuringiensis). With nano technology, the charge of the Bti can be altered so the substance will adhere to the legs of mosquitoes like shoes; then it will release into water when they land at breeding sites, stopping the larvae from maturing.
Full article from PSFK
BEEFEATER GIN BRINGS A NEW SMELL TO THE UNDERGROUND
The London Underground is not air-conditioned and can get a bit smelly during the summer. Beefeater Gin helped alleviate the sitution at the Oxford Circus station by installing strawberry-scented posters to promote the new Beefeater Pink variety. The extensive installation included wrapping four strawberry-scented exit corridors as well as an escalator with panels that smelled of strawberries. The campaign goal was to target millennials who “taste with their eyes.”
Full article from The Drum