AMAZON SENDS A “SMILE” TO FIVE CITIES
Leading up to Prime Day Amazon sent “giant Smile boxes” to London, Los Angeles, Milan, New York and Tokyo. The boxes were opened just prior to Prime Day, and each box contained info about an event based on a Prime perk. In New York, the event was an Ariana Grande concert that was streamed live on Amazon Music. The Los Angeles event was a PUBG Squad Showdown streamed live on Twitch. The event in London focused on Prime Reading and Prime Video. Home viewers were able to participate in “huge giveaways” during the live streams of all events.
Full article from BizJournals
AMAZON BRINGS PRIME DAY TO THE GROCERY AISLE
This was the first year that Amazon had a Prime Day brick-and-mortar presence through Whole Foods, introducing big Prime Day sales on items like organic strawberries, boneless chicken breasts and Honey Nut Cheerios. To get more shoppers excited about Whole Foods, Amazon also offered some pretty amazing financial incentives during Prime Day. Prime members who spent $10 at Whole Foods received a $10 Amazon credit to use during Prime Day. Those with Amazon Prime Visa cards received 10% back on up to $400 in purchases at Whole Foods (twice the normal rate). Prime members who hadn’t yet used Whole Foods delivery received $10 off their first order and another $10 off a future order. Prime members also received an additional 10% off hundreds of in-store sale items.
Full article from USA Today
TARGET GOES HEAD-TO-HEAD ON PRIME DAY
To combat Prime Day, Target held its own one-day online sale the same day as Prime Day and did not “require membership for purchases.” Discounts were Prime Day big with a strong focus on health/beauty, home goods, private-label brands and Google home assistants (going head-to-head with all the Alexa products Amazon has on sale). To sweeten the deals, if shoppers spent $100 or more, they received a free six-month membership to Shipt, Target’s same-day delivery program (a savings of around $50).
Full article from Yahoo