MOVE OVER LATTE FOAM ART, THERE’S A NEW CANVAS IN TOWN
Tapping into millennials’ desire for personalization and Instagram-worthy snapshots, the Beer Ripples machine can 3D-print high-resolution images onto the surface of beer foam using an edible malt-based ink. Beer drinkers can select visuals from an image library or use an app to upload any picture from their phone to be printed onto their pint foam in mere seconds.
Full article from Techlicious
LUNCHBOX NOTES NOW ON CHIP BAGS, WITH HELP FROM ALEXA
Fritos Lay’s new Snackable Notes back-to-school promotion introduced a new Alexa skill paired with a blank on-pack talk bubble. The talk bubble is for parents to write short notes that their children will discover when opening their lunch at school. The Alexa Snackable Notes skill helps parents overcome writer’s block when seeking those perfect words of wisdom or humorous anecdotes. The skill is a nice step for the brand toward moving parents to stock their pantry by ordering chips and snacks through Alexa in the future.
Full article from Marketing Dive
NEW BEER STREAMING SERVICE … PLEASE WATCH RESPONSIBLY
Much like cable TV saw a proliferation of niche channels in the early 1980s, video streaming is seeing a proliferation of niche streaming channels now. Scottish craft beer company BrewDog is launching The BrewDog Network with 14 original programming shows. Free from ads at launch, the streaming channel will cost $4.99 per month and be regularly updated with original and syndicated content. The goal for the network is to be the “first globally recognized, passion-focused platform.”
Full article from Mediapost