LETTUCE, TOMATO, PICKLES AND A SCANNABLE QR CODE, PLEASE!
In a move to “make the mobile wallet industry more exciting and dynamic,” ICHIBUNS restaurant in London is printing a unique QR code on the top of each burger bun it serves. Diners scan the bun with their payment app to pay and are even given a small starting credit to encourage trial of this novel digital payment method. The restaurant says it is continually seeking ways to embrace digital devices in a manner that engages with diners.
Full article from Standard
GO VIRTUAL WITH YOUR MAKEUP—AND THEN BUY WHAT YOU LOVE.
The October issue of Cosmopolitan magazine will let iPhone users virtually try on makeup. If readers like what they see, they’ll be able to click through and buy the products from Macy’s. The try-on line will expand each month to keep readers coming back. Cosmo is undertaking this effort after research showed that 73% of readers want to virtually try on pictured products and that millennials take an average of four selfies a week, so they don’t mind using their phones to see how they look.
Full article from WWD
WORK OUT WHEN YOU LOOK IN THE MIRROR, MIRROR ON THE WALL.
Speaking of looking at yourself, a new $1,500 smart mirror brings live fitness classes to users’ homes (with a $39-per-month subscription cost). The appropriately named Mirror looks like an ordinary mirror when turned off, but with a flick of the switch, a vertical LED panel and stereo speakers come to life with exercise classes live-streamed to the mirror from a workout studio in NYC. An accompanying app lets users pick the class they wish to take. The mirror allows customization based on the user’s abilities or conditions—an indicated bad knee will provide an alternative exercise if the instructor does something like high jumps. The mirror monitors progress and recommends additional classes based on ability and performance.
Full article from Engadget