BLOCKBUSTER INSPIRED THIS MOVIE LOVER’S DREAM BEER
At its peak, Blockbuster Video had over 9,000 stores in the U.S. Now there is one storefront left—in Bend, Oregon. To celebrate this milestone, the brand partnered with 10 Barrel Brewing Company to create The Last Blockbuster, a black ale with hints of red licorice, that “pairs perfectly with buttery theater popcorn and your favorite movie-sized chocolate.” The limited-time beer will be available at the Blockbuster store and at 10 Barrel pubs in several states.
Full Article from The Manual
PLASTIC TO RECYCLE = FREE BUS TICKET IN INDONESIA
Indonesia is one of the largest contributors to the growing problem of plastic waste in the ocean. Surabaya, the second-largest city in Indonesia, aims to help reduce the volume of plastic coming from their city and has started allowing residents to pay for two-hour bus passes by exchanging five plastic bottles or 10 plastic cups. Early data shows that a single bus can remove 550 lb. of plastic per day from circulation. While it is a small step, it gives city residents a direct financial incentive that is a seamless way of doing good for their community and the environment.
Full Article from Reuters
CONNECTED THERMOMETERS MAY PREVENT THE FLU FROM SPREADING
Kinsa, a 6-year-old tech company, sells connected thermometers that sync with the user’s smartphone to track symptoms and fevers. Over 500,000 Kinsa thermometers are in American homes. This flu season, Clorox has partnered with Kinsa to see illness data showing which ZIP codes around the country have increases in flu symptoms. This allows Clorox to better target advertising to those areas on the assumption that affected households are more likely to be in the market for products like disinfecting wipes, which the CDC recommends for helping prevent the spread of influenza. Traditional data on flu outbreaks comes via the CDC from hospitals/clinics and is typically delayed, versus this new method that provides real-time data from neighborhood-level homes.
Full Article from NY Times