EXCHANGE THE CANDY YOU DON’T WANT FOR A REESE’S
Every Halloween, kids get candy they don’t want. This year, Reese’s Peanut Butter Cups came up with a great solution: the Candy Exchange Vending Machine, which looks like a normal vending machine. Trick-or-treaters simply put their unwanted candy in, and out pop Reese’s Peanut Butter Cups. The machine was developed after research found that 90% of trick-or-treaters “had traded or wished they could trade unwanted candy.” The machine was only available in several NYC locations, but maybe success will mean more locations available next year.
Full Article from Food and Wine
USE EASYJET TO DISCOVER YOUR NEXT VACATION LOCATION
In Europe, easyJet has added a Look&Book app feature for flyers. As travelers look through Instagram for inspiration, they can upload a favorite photo to the easyJet app, which will use visual cues and any geolocation data attached to it in order to determine the closest airport to the picture location. Travelers will then be presented with a purchase ticket option. While this process won’t appeal to everyone, it is an interesting example of how to enhance and streamline a historically tedious process.
Full Article from The Drum
GET STUFFED WITH THANKSGIVING-FLAVORED PRINGLES
Pringles is bringing back their direct-to-consumer LTO Thanksgiving chip flavors: turkey, stuffing and pumpkin pie. These flavors will only be available online through a dedicated website where a three-pack of mini cans will cost $14.99. Though much pricier than a normal store-bought can, these flavors will bring some excitement to a long family-packed holiday weekend, while helping build a direct-to-shopper connection in an increasingly digital shopping age.
Full Article from Brand Channel