SHOPPING FOR TOYS ON AMAZON JUST GOT MORE KID-FRIENDLY
In the absence of Toys R Us this holiday season, Amazon is mailing its first-ever printed toy catalog to millions of shoppers. Readers will be able to use their Amazon app to scan product images in the catalog for additional information and also add items to their shopping cart. Some products will come with QR codes that allow readers to instantly shop for complementary items. It’s an aggressive move to fill a huge void left in the holiday toy-shopping routine.
Full Article from USA Today
FINDING THE PERFECT GIFT AT MACY’S IS NOW EASIER THAN EVER
For the holidays, “Macy’s is creating personalized gift guides through Instagram carousels.” Starting November 28, followers will be able to respond to inquiries about price ranges and interests of those they need to shop for. An Instant Gift Guide Carousel will appear with suggestions, allowing shoppers to swipe and follow lines of ribbons to find the perfect gift for each person on their list. Shoppers will be able to directly purchase items they find in their Carousel without leaving the Macy’s Instagram page. This is a smart move to keep millennials engaged and purchasing on one of their go-to social platforms.
Full Article from Mobile Marketer
WITH THIS MIRROR, PUTTING MAKEUP ON WILL NEVER BE THE SAME
The HiMirror is a new entrant in the smart mirror category that has found a way to combine technology and sales. The mirror will analyze a user’s appearance and advise on how to improve it via an “analysis engine” that can detect 10 skin imperfections such as dark circles, dark/red spots, fine lines, wrinkles, rough skin, large pores, complexion issues and dryness. The connected My Beauty Box app allows users to scan and track all their skin-care products to see which ones are helping or not helping their skin-care regimen. Based on needs and performance, the mirror can recommend products that are available for purchase via Amazon. Did we mention that the mirror can also connect to the user’s Spotify account to stream music while they get ready?
Full Article from Mobile Tech Talk