BURGER KING TROLLS MCDONALD’S IN LATEST STUNT
Burger King’s latest marketing effort involves geo-fencing nearly all 14,000+ U.S. McDonald’s locations to promote the new order-ahead functionality of its revamped app. Anyone with the updated app who gets within 600 feet of a McDonald’s location will receive an offer for a one-cent Whopper. If they accept the offer, the app will place an order and direct them to the nearest Burger King location for pickup.
CAFÉ OFFERS STUDENTS CAFFEINE FOR DATA
The SHIRU CAFE coffee chain has started a new college campus program through which students can receive free coffee in exchange for a variety of personal data (name, major, email, interests, etc.). The café does not sell the data; rather it works with corporate sponsors who advertise in the café and on its website, as well as hold events there. For maximum exposure to sponsors, students must order their drinks through the website then consume the beverages in the café, which offers free Wi-Fi. The first café is operational at Brown University, with more planned for Harvard, Yale, Princeton and Amherst.
YOUR FUTURE WARDROBE MAY BE RENTALS ONLY
With 10 million members, Rent the Runaway has become a staple for those looking to wear designer gowns for big evenings out. Now 10 years into its run, the brand is working with 39 everyday brands to incorporate them into the rental process. Brands like Levi’s, J.Crew and Rebecca Minkoff will soon be available, creating new revenue streams and marketing opportunities for those respective brands.