YULETIDE CHICKEN LOGS BEING SEARED BY THE FIRE
Last Thursday, lucky shoppers were able to purchase the KFC 11 Herbs & Spices Firelog before they sold out.The logs are meant to bring families together around the warm glow of fireplaces and keep homes smelling like the Colonel’s signature blend of 11 herbs and spices. As with all tongue-in-cheek promotions from KFC, the website advertised the logs as being “dramatically less wasteful and significantly more effective at making your home smell like fried chicken than burning actual fried chicken.”
ON THE 11TH DAY OF DECEMBER, ADIDAS GAVE AR TO ME
In a first for the platform, Snapchat and Adidas have partnered to use a Snapchat AR filter that will allow users to virtually try on the new Adidas Ultraboost 19 sneaker before its official release. Both brands see AR as a more immersive experience than other forms of advertising. The growing popularity of virtual try-ons lets shoppers better understand how a product will fit, function and look before they make their purchase.
OH BABY, IT’S COLD IN THOSE FROZEN DRESSING ROOMS
Canada Goose sells $1,000 parkas for those visiting extreme weather locales. For that kind of money, shoppers need to be sure the parka will work, but it’s kind of hard to tell how warm you might be while standing on the showroom floor. To solve that dilemma, the brand is adding “frigid rooms” to its stores, where shoppers can test the jackets in temperatures as cold as -13 Fahrenheit. “People tell me all the time trying on a Canada Goose jacket was the first time that they ever truly felt warm in cold climates,” said CEO Dani Reiss. “With our cold rooms, we are creating that moment even before they purchase.”