LONDON GETS AIR-POLLUTION WARNINGS FROM A TEDDY BEAR
Each year in London, some 9,000 people “die prematurely from illnesses” linked to poor air quality. Tech company BreezoMeter has introduced Toxic Toby to help educate the public and alert authorities when air quality toxification reaches dangerous levels in high-traffic areas. The company has set up temporary roadside memorials “at local pollution hotspots” with flowers and a giant teddy bear: Toxic Toby. The difference in these memorials is that Toxic Toby measures the air around him and starts noticeably coughing when the air quality reaches dangerous levels. Additionally, he automatically sends a Tweet to local authorities who monitor such things. With air pollution being invisible and silent, the Toxic Toby program does a nice job helping to visualize and educate its dangers for those who live and work in these troubled areas.
ONE COMPANY’S UNPROFITABLES ARE ANOTHER’S BULKY TREASURE
As Amazon works to move away from selling products it classifies as “can’t realize a profit” (CRaP), such as heavy, low-cost CPG items like bottled water, Boxed has stepped in as an expert in shipping these low-cost items. To that end, Coca-Cola is set to introduce two new Smartwater products exclusively through the Boxed platform. To sweeten the deal, Boxed will throw an online launch party for the products aimed at Boxed’s core millennial customers who flock to the site as an alternative to Costco.
SHOPPING FOR YOUR EXACT SIZE JUST GOT EASIER
MySize, an app measurement tool, has recently released MySizeID which allows online fashion shoppers to create a secure, highly detailed profile of their personal measurements. The app uses patented technology and algorithms to capture the measurements with smartphone sensors, not cameras. Shoppers then allow the app to sync their measurements to any given retailer’s sizing charts to ensure a proper fit with each purchase. It’s a win for shoppers who get frustrated when wrong sizes arrive, and it’s a win for retailers who don’t have to deal with as many returns.