ARBY’S SURPRISES ROAST BEEF FANS WITH SUBSCRIPTION SERVICE
Thanks to millennials’ desire for curation and convenience, home-delivered subscription boxes have proliferated. Arby’s is the latest to get in on the craze, shipping a monthly allotment of swag, not food, to subscribers’ doorsteps. The brand quietly announced the six months’ worth of boxes for $25 on their social channels and sold out in less than an hour. The first box contained a branded bacon scarf, wool hat, temporary tattoos and a serving tray. Each month, the box will contain a seasonally relevant assortment. It’s an interesting brand extension but one that likely creates a lot of impressions as fans socially share the unpacking and wearing of their box content each month.
COCA-COLA BRINGS BOTTLES TO LIFE WITH TECH
Over the holidays, Coca-Cola’s Eastern Europe division produced a very limited run of 700 glass bottles with printed electronics used as the labels. The technology, known as organic light-emitting diodes (OLED), lights up when the bottle and label are touched. While currently cost prohibitive, advances in printing inks and technology are expected to drastically reduce costs in the near future, allowing the brand to potentially use the technology in more mainstream promotional or seasonal activities.
THE SMART JACKET THAT CHANGES WITH THE WEATHER
The Ministry of Supply is a tech company creating self-heating fashion for cold weather conditions. Their intelligent heated jacket, the Mercury, provides heat that alters itself as the user transitions through different environments, which means it will keep the wearer warm in the frigid outdoors but will adjust its temperature if they step onto a bus or train. The technology behind the jacket is a microcontroller system that uses voice control, AI and machine learning to aggregate data on temperature, the user’s preferences and movement—all to provide the perfect amount of heat wherever the wearer is.