SKITTLES DECIDES TO SKIP THE SUPER BOWL
After running Super Bowl ads in the past, snack brand Skittles has found an alternative to spending over $5 million on a single Super Bowl spot. They’re producing a Broadway musical aptly named “Skittles Commercial: The Broadway Musical.” The one-performance-only show will open and close its run on Super Bowl Sunday. The 30-minute show will feature a 17-person cast with a “soon-to-be-announced” celebrity as well as all “original songs backed by a live band.” The content will be edgy with a suggestion that no one under 13 years old attend. Fifteen hundred tickets will be sold from $30 to $205, with all proceeds going to a nonprofit organization. As far as marketing stunts go, this one is super-sized.
PEPSICO DELIVERS SNACKS ON CAMPUS VIA ROBOTS
PepsiCo is testing the “snackbot,” an autonomous delivery robot, on the University of the Pacific campus in Stockton, CA. The robot is stocked with healthy snacks and drinks from PepsiCo’s Hello Goodness portfolio. Students use the accompanying app to summon the robot to one of 50 designated campus locations when they want a snack. The robot is designed to operate in all weather conditions and across a variety of terrains.
STOP & SHOP ROBOTS DELIVER THE GOODS IN BOSTON
In Boston, supermarket chain Stop & Shop is testing larger robots that can bring fresh produce to shoppers’ doorsteps. The self-driving vehicles, dubbed “driverless grocery stores,”can be summoned via an app. Once the vehicle arrives, the shopper will use the app to unlock the vehicle and select the items they want. Stop & Shop says that not getting to choose their own produce is the number-one reason shoppers don’t use grocery pickup and delivery services, which was the genesis for these driverless grocery stores. In addition to fresh produce, the driverless stores will offer a selection of bread, milk and meal kits.