SMART COOLERS MAY BE COMING TO A WALGREENS NEAR YOU
Walgreens is testing “smart coolers” which have the ability to display targeted ads to shoppers. Shoppers will no longer see the actual products on the shelf, but rather a digitized version of the products. Sensors will detect shoppers, and cameras will scan their faces to determine age and gender to display an appropriate ad. Factors such as weather, time of day or other topical events will also influence ad messaging. The effort is designed to give retailers real-time access to pricing and promotions as well as other variables such as out-of-stocks.
DOMINO’S REWARDS LOYALTY FOR PIZZA—ANY PIZZA
Domino’s Pizza plans to give its loyalty club members points for any pizza they buy. That’s right—any pizza, whether it was purchased from Domino’s or not. The updated Domino’s app uses AI technology that asks users to take a picture of the pizza they want to earn points with (competitor, gourmet or made at home); then it analyzes the picture to make sure it is indeed a pizza as claimed. Users can earn 10 points per week and use them to get a free medium Domino’s pizza when they reach 60 points. The program will run 12 weeks, and Domino’s plans to give away 100 million points.
DELIVERY ROBOTS ARE INVADING YET ANOTHER CAMPUS
Earlier this year, we wrote about the PepsiCo Snackbot delivering healthy PepsiCo snacks on the University of the Pacific campus. Now, jump to the east coast where students at George Mason University can place an order through the Starship app for one of 25 Starship robots to deliver Dunkin’ products, Starbucks coffee or Blaze Pizza to just about any destination on campus. Deliveries average 15 minutes or less and cost $2 plus the price of the item delivered, which can actually be deducted from the student’s meal plan. The robots are temperature controlled to keep food hot or cold until it reaches its destination.