Taco Bell’s Nacho Cheesy Goodness Oozes from a Billboard

Nacho cheese fans in Canada recently had a one-day opportunity to bring their own food and “upgrade it” with Taco Bell’s nacho cheese. The “nacho-cheesy goodness” was available from the Cheesiest Billboard, a nacho cheese-dispensing outdoor board near one of the brand’s Toronto stores. The event heralded the return of the fan-favorite Naked Chicken Chalupa, now available with nacho cheese. Talk about the ultimate sampling opportunity.

Full article from Restobiz

Empty Storefront Leads to AR Lego Boutique

During London’s recent fashion week, Lego opened a pop-up fashion boutique. The catch: the store was completely empty except for a single Snapcode (a Snapchat QR code) which shoppers scanned to be transported to the AR boutique. Once in the boutique, they experienced a bouncer, DJ booth and arcade, all made from Legos. Lego mannequins modeled a limited-edition streetwear collection that could be purchased through a Snapchat “Show Now” feature. Nearly 70% of Snapchat users engage with their AR lens daily, creating a natural opportunity to add e-commerce to the equation in an unexpected way.

Full article from Retail Wire

Artificial Intelligent Toothbrush Coaches Proper Brushing

If you’ve been looking to link your toothbrush and smartphone, you’re in luck. In July, Oral-B will be launching the Genius X, an AI-driven electric toothbrush that will monitor brushing form and also make suggestions for improvement via a “personalized coaching” feature. The down-the-road vision for the next evolution of the Genius X is that it could seamlessly connect users to their dentist or even other health professionals whenever the brush detects an issue in need of professional assessment.

Full article from Marketing Daily