MCDONALD’S DOUBLES DOWN ON GETTING DELIVERY AND BEING “LA-Z”
Thanks to KFC’s marketing shenanigans,we seem to be in the heyday of unconventional promotions from fast-food brands. The latest is from McDonald’s, who recently launched a social media contest pairing its McDelivery service with La-Z-Boy to create the one-of-a-kind McDelivery Couch. The contest started during March Madness and is designed to remind users that they don’t need to leave their couch to order their favorite McDonald’s food through Uber Eats. The custom-built couch seats four and includes chillers to keep a McFlurry at a perfect 33 degrees, as well as built-in phone chargers, lighted cup holders and stain-resistant fabric.
INSTAGRAM MAKES IN-APP SHOPPING A WHOLE LOT EASIER
Shopping on Instagram is getting a makeover—the brand is entering a beta test with more than 20 fashion and beauty brands, which will allow shoppers to do their shopping, check out and even manage their orders without ever leaving the app. Current shopping on the platform requires users to swipe up when they see a product they like, taking them to the brand’s website to complete their transaction. A key feature for shoppers is that they will only need to enter their profile and payment information once, versus the current method of entering it for every brand they wish to transact with. This should greatly decrease frustration and lead to fewer abandoned shopping carts.
REEBOK LOOKS TO REWARD LOYAL CUSTOMERS IN A NEW WAY
Reebok has launched Unlocked, a new digitally focused loyalty program that rewards users not just for purchases but for interacting with the brand. Customers can earn points by reviewing products, posting to social media about their experiences with products and going to Reebok events. The program also offers free shipping/returns, VIP service, events, training sessions, etc. The brand will use the program to build relationships, increase sales and receive feedback while evolving its selection of products.