AMAZON ALEXA IS NOW HIPAA COMPLIANT

Alexa is getting a few new skills in April. When users say, “Alexa, find me a doctor,” the voice assistant will start searching for the nearest health provider. Thanks to being HIPAA compliant, Amazon can now partner with health developers that manage protected health information and can better help consumers with their health and wellness. This is definitely something to watch as the health sector begins using these new Alexa skills.

Read how Amazon is moving into the health space

IS WALGREENS GOING TOBACCO-FREE?

CVS quit selling tobacco products at its stores five years ago—the first major U.S. pharmacy chain to do so. Now Walgreens is testing tobacco-free stores as well. While the chain doesn’t plan to fully stop selling cigarettes, Walgreens has started trying to help smokers quit. This will be interesting to watch as only 18 locations are part of the 12- to 18-month pilot program that began last year. And, according to Walgreens CEO Stefano Pessina, the chain’s tobacco sales are decreasing.

Read more about Walgreens’ test stores

COCHLEAR CREATES HEARING-LOSS TOOL

The world’s biggest maker of hearing implants has developed Hearprint, “an audio tool that calibrates content to your ears.” This Google Chrome extension allows users to watch online content and alter the four key sound frequencies to get the best sound for them, creating a personalized “hearprint.” This campaign launched last year to help identify the 12% of Australians suffering from hearing loss. And since Cochlear is the go-to brand for hearing aids, it only seems natural that users would click through if they had any abnormal hearing activity.

Watch the case study film
Visit Cochlear’s Hearprint website