AMAZON UNLOCKS A NEW AUDIENCE AT COACHELLA
In an Amazon first, the brand is creating a storefront specifically for an event, in this case Coachella. Concert-goers will have a special storefront on the Amazon site through which they can purchase a curated list of products they may need for the festival. Amazon will have temporary lockers set up at the festival where fans can pick up their purchases without the need to pack stuff in. Available items include beauty, health, fashion, camping and tech goods. Fans at the event will also be able to order storefront items for same-day delivery to the lockers. It’s an interesting partnership that takes the ideas of curation and anywhere delivery to another level.
CAFÉ IN KOREA GETS THE COMIC-BOOK TREATMENT
MTV fans from the 1980s who always wanted to step into A-ha’s famous comic book-esque video now have their chance thanks to South Korea’s new Cafe Yeonnam-dong 239-20. The entire inside is designed in black and white and features drawings that make diners feel as if they have stepped into a comic book or cartoon. The furniture and serving ware also follow the black-and-white design. In an Instagrammable world, this café has nailed the unique photographic appeal social media fans crave.
GILLETTE GETS FRIENDLY WITH GAMERS VIA TWITCH
Razor brand Gillette and video-game streaming service Twitch have entered into a global marketing agreement to create the Gillette Gaming Alliance, featuring “11 Twitch streamers from 11 countries active on the platform” who will represent Gillette and create content for the brand’s viewers. Part of the agreement, known as “Bits for Blades,” allows streamers to receive virtual currency—or Twitch Bits—every time one of the viewers interacts with a piece of Gillette content and makes a purchase. With over 140 million unique monthly viewers, the Twitch partnership offers Gillette a massive window of potential users in the eSports arena.