JACK DANIELS’ BOTTLES TELL A STORY
Legendary whiskey maker Jack Daniels is tapping into AR in a way few marketers have—with a highly immersive and detailed series of pop-out storybooks. Using the Jack Daniels app, fans can scan any Jack Daniels bottle label (from the 50mL miniature to the extra-large 1.75L) to reveal one of three experiences. Each experience contains stylized objects, text and environmental effects that tell the story of the company and the brand. Multiple pop-out dioramas appear for each experience and have a surprising level of detail. A Sam Elliott-sounding narration adds a level of Americana authenticity to each experience.
KFC’S COLONEL BECOMES AN INFLUENCER
With over a billion users per month, Instagram’s influencers seem to be everywhere these days. Joining the movement, KFC has introduced the Virtual Influencer Colonel (VIC), a CGI-created spokesperson who has taken over the KFC Instagram feed and satirizes the influencer trend. In addition to posting ridiculously posed shots of himself, the VIC has a media kit that solicits partner brands by offering them his own #secretrecipeforsuccess—that’s tattooed across his chest.
UBER GIVES OUT FREE CHOCOLATE EASTER EGGS
Leading up to Easter, Uber riders in select cities have had the chance to score free Reese's Peanut Butter eggs and Cadbury Creme eggs. This sampling program is in partnership with Cargo, Uber’s official in-car vending partner. Riders who hail a car that has the Cargo vending option will receive a notice via the app that there is a free sampling opportunity they can claim. The offer is good while supplies last in each vehicle.