GET YOUR PIXELATED SIMS FASHION ON
For nearly 20 years, life simulation video game “The Sims” has allowed players to express themselves in an authentic and meaningful way. Now in partnership with Italian fashion brand Moschino, players can express themselves in real life with a limited-edition line of Sims-inspired clothing and accessories. While a level of fashion (T-shirts, hoodies and trucker hats) has always been a part of the video-game universe, this appears to be the first concentrated effort to create a higher-end fashion line from a beloved video game.
BUDWEISER ADS FLY LIKE THE WIND
In celebration of Earth Day, Budweiser used a new approach through an old medium to share an Earth Day message—by letting the wind dictate where radio ads were played. The ads spoke to the brand’s message that its beer is now brewed using 100% renewable wind turbine-generated electricity. For 96 hours, Budweiser tracked the wind and purchased radio spots in towns the wind passed through, writing a custom ad for each town. The wind literally mapped the media buy and covered 1,300 miles through five states and 24 towns.
AN ENTIRE THEATRE PLAY INSIDE A PARKED CAR
Tapping into the millennial trend of immersive entertainment, UK insurance company More Th>n commissioned a 20-minute play that debuted in the famous West End theatre district of London last year. The play focused on a father and daughter riding together in a car and explored the importance of family conversations that occur during such rides. The play took place entirely in a car parked on Drury Lane. After the audience (up to five members) took their seats in the rear of the car, the cast entered the front seats and the play started. When the play ended, the audience was allowed to interact with and ask questions of the cast.