COCA-COLA BOTTLES GET AN OUT-OF-THIS-WORLD MAKEOVER
Creating cobranded packaging with entertainment properties is common practice in the beverage industry. But Coca-Cola and Disney have taken that concept to the next level with custom orb-shaped bottles, only available in Disney’s two new Star Wars-themed exhibits in California and Florida. Each bottle has a droid-like resealable cap and label printed in Aurebesh (the official Star Wars language). For three years, Coca-Cola designers partnered with Walt Disney Imagineering and Lucasfilm to come up with the perfect and completely authentic design.
SUSHI IN JAPAN IS 3D-PRINTED AND ANALYTICALLY PERSONALIZED
Personalization is a huge millennial trend to which smart retailers have been adapting for a while. However, one Japanese sushi restaurant is taking this trend to a very intimate level of sophistication with its Sushi Singularity project. Two weeks prior to a reservation, the restaurant will collect diners’ biometrics, including samples of saliva, urine and feces, which will be tested to determine gut health. A health technology company will use those biometrics to develop a health ID for each diner. The ID will be used in conjunction with 3D printers to create a highly personalized meal that meets the individual nutritional requirements of each diner.
FOOD DELIVERY IS TAKING OFF AT TORONTO AIRPORT
The on-demand delivery trend continues to grow, but until now had to be checked at the airport security gate for those traveling via plane. This fall, Toronto airport passengers who are waiting at their gate for a flight will be able to order food through Uber Eats. This unique partnership between airport restaurant operator HMSHost and Uber will provide a broad selection of choices from the many restaurants located past the security checkpoint. This first-of-its-kind partnership will be interesting to watch as millions of travelers already use the Uber service and will only need to make a minor destination change for their delivery.