A NEW BOTTLE-SAVING PLATFORM BY PEPSICO
In celebration of Earth Day, PepsiCo announced a new “hydration platform” that will help reduce plastic usage while encouraging reusable bottle behavior. The platform will dispense “sugar-free, carbonated water in six natural flavors” (e.g., lemon mint, lime and strawberry). The machines are designed to be office-based; users will receive a QR-coded reusable bottle that allows them to track their usage via an accompanying app so they can see their water consumption and how many plastic bottles they are saving. The app will also allow them to customize the level of carbonation, temperature and flavor intensity.
THE FEW, THE PROUD, THE YOUTUBE INFLUENCERS
YouTube is the most visited website for 18- to 24-year-olds, who watch an average of 68 videos per day across five social media platforms. One of the top reasons they watch videos is to keep informed/become more knowledgeable. With this in mind, the United States Marine Corps invited four YouTube influencers/content creators to attend and document a three-day boot camp set at its Parris Island training depot in South Carolina. The camp “included all of the most feared recruit training challenges: the Confidence Course, the Rappel Tower, the Gas Chamber and the Crucible Hike.” The participants each shared their story, including videos, which led to a highly authentic experience for their online followers. In just the first month, the campaign received nearly 160M organic impressions.
GOTTA CATCH MORE TARGET SHOPPERS VIA POKÉMON-LED AR
Target has partnered with the Pokémon brand to use geolocation and AR technologies to help steer the real-world behavior of mobile consumers. With the new Pokémon Pass app, players of "Pokémon: Let's Go, Pikachu!" and "Pokémon: Let's Go, Eevee!" can add virtual creatures to their game—in unique hues—while inside Target anytime from May 11 to June 23. After entering a participating Target, the app users will get prompts in the app, including one that directs them to scan a QR code so they can claim the virtual creatures, which are only attainable by visiting Target.