TACO BELL ENTERS THE HOSPITALITY INDUSTRY
For a limited time this summer, lucky fans will be able to spend the night at Taco Bell’s Palm Springs pop-up hotel, The Bell. Everything from the rooms to the pool to the gift shop will be swanky and Taco Bell-themed—even the salon, where guests can choose from Taco Bell-inspired nail art, haircuts and braids. When hungry, guests will have plenty of Taco Bell food to choose from, including some exclusive items that have not yet been revealed.
PEPSI IS KICKING OFF SUMMER WITH AR
PepsiCo has declared the start of summer with its #Summergram campaign, which includes hundreds of custom AR Instagram filters with summer themes. The filters can be unlocked using QR codes that appear on more than 200 million PepsiCo bottles and 30 million food service cups. Launching with events in major cities, the campaign will feature a six-story flamingo floating around Manhattan and a celebration hosted by Chrissy Teigen and DJ Khaled. It’s a smart move because research indicates that Instagram is Gen Z’s preferred social channel as they seek out visually driven user experiences.
CHEEZ-IT SENDS CONSUMERS ON A SEARCH FOR CHEESY NEW SNACK
The Cheez-It brand has always played up the volume of cheese in its snacks. With the launch of the new Cheez-It Snap’d, the brand is concerned there may be a cheese shortage as fans stock up on the product. To ensure their biggest fans don’t miss out, the brand has hidden a bunker full of the product somewhere in America for fans to find. The lucky person who solves the clues to locate the bunker will receive a year’s supply of Cheez-It Snap’d. This promotion taps into two things millennials love when engaging with brands: gamification and treasure hunting.