FORTNITE GAMERS CAN GO STOMPING IN THEIR NIKE AF1’S
Nike is known for its exclusive sneaker drops that result in lengthy queues, with shoes selling out very quickly. In a new twist, Nike has partnered with Epic Games to launch a digital sneaker drop in the hugely popular Fortnite game. To get the shoes, players will have to buy one of the new limited-edition character skins that will be wearing Nike Air Force 1s. Character skins typically cost $13–$18 each, and multiple versions will be available. Though Nike won’t be selling any physical product, it will likely make a tidy profit while driving brand awareness if even a fraction of Fortnite’s 250 million worldwide players buy a new skin.
NEW COKE IS BACK — AND IT’S NOT SO STRANGE
Thirty-three years after its disastrous introduction, Coca-Cola is reviving New Coke for a limited-run promotion in partnership with the season 3 launch of Netflix’s hit Stranger Things. Season 3 will be set in New Coke’s launch year, 1985, with an episode featuring the main characters drinking New Coke. Coca-Cola will make 500,000 cans of New Coke available through a website where fans will be able to purchase a Stranger Things package that includes two Stranger Things 8-ounce souvenir bottles of Coke and Coke Zero Sugar plus two cans of New Coke. Fans of the show may wonder if the Upside Down is where the idea for New Coke originated.
ADD FLAVOR TO YOUR FINGERNAILS WITH DUNKIN’
Dunkin’ has launched a nail polish line in partnership with Lauren B. Beauty. The eight nail polish colors are inspired by Dunkin’s signature lattes, Baskin-Robbins’ ice cream-flavored coffees and the brand’s orange and pink logo colors. A limited run of the Slam Dunkin’ (orange) and Pretty in Dunkin’ (pink) colors can be purchased at laurenbbeauty.com, and the entire lineup is available in select salons. Fans who buy a product at a salon will receive a $3 Dunkin’ gift card so they can pair their nail color with the matching drink at a nearby location.