MILLER LITE GETS INTO GAMING IN A WHOLE NEW WAY
Research from Miller Lite shows that 40% of gamers drink beer while they game. Naturally the brand has launched the “Cantroller” — “a 12-ounce can of beer that doubles as a game controller.” Enabled with Bluetooth, the Cantroller offers haptic feedback, comes with a lithium ion battery that holds a 3-hour charge, and can also be refrigerated to keep its liquid contents cold. While the Cantroller is a novelty, the brand plans to distribute hundreds of the devices to gaming fans as part of a bigger foray into the world of esports, which includes starting its very own Twitch channel, as well as recently being named the exclusive alcoholic beverage of esports organization Complexity Gaming.
IKEA UNCLOGS MAILBOXES WITH NEW CATALOG EXPERIENCE
Ikea, long known for its thick print catalogs, is shifting the catalog to a Pinterest experience. Once on Pinterest, shoppers will be asked questions about item and style preferences, which Ikea will then use to populate individual Pinterest boards that appeal to the shoppers’ tastes or allow the shoppers to create their own boards. All pins will be linked to the digital catalog to allow quick purchase of desired items.
AMAZON MAKES CLOTHES SHOPPING EASIER THAN EVER
Amazon isn’t the first retailer to offer “snap-to-shop” technology, but it is the largest to do so. StyleSnap is an AR feature in the Amazon app that allows shoppers to snap and upload pictures or screenshots of clothing they like, and the app will suggest matching/similar items. The technology uses a complex artificial neural network that is trained to detect images of outfits and then detect different styles, shapes and patterns like fit-and-flair dresses or flannel shirts. This is a timely introduction as recent research from Ypulse found that 66% of Gen Z and millennials are interested in snap-to-shop apps like this.