DAIRY QUEEN DIPS INTO SUBSCRIPTION BOXES
Fast-food franchise Dairy Queen is getting in on the subscription box trend with a limited summer run called Box of Happy, which is described as “an experience-centric subscription box filled with hands-on fun” that will help create “unique experiences instead of more stuff.” June’s Camp-In-Box comes with a nonflammable faux campfire. The July box is water park-themed and turns into a twisting sprinkler for the yard, while August is designed around road tripping. The three-month subscription costs $45 and arrives with $30 worth of DQ gift cards to encourage plenty of ice cream-treat sampling.
L.L. STEPS UP ITS OUTDOOR TIME THIS SUMMER
Research shows that 80% of Americans feel the 100 days of summer are gone too fast, and half feel “they don’t have time to truly enjoy it.” To help busy Americans spend more summer time with family and friends, L.L. Bean has introduced pop-up L.L. Bean Backyard Campsite destinations in select cities. Each campsite will have yard games, marshmallow roasting and other activities from the L.L. Bean Outdoor Discovery Program. To gain additional foot traffic at these campsites, the company has partnered with Uber to offer free rides.
OLAY SAYS OKAY TO REFILLABLE PACKAGING
In a first for a mass-retail skin-care brand, Olay will soon be selling a moisturizer with a refillable pod. The Olay Regenerist Whip package will contain a jar of moisturizer alongside a recyclable refill pod that can be placed inside the jar once it is empty. The product will have a three-month trial. If eventually adopted as a packaging platform for the brand, it may save more than 1,000,000 pounds of plastic. This is a smart initiative given a recent Nielsen study that found 73% of millennials are willing to pay extra for sustainable goods.