COCA-COLA FANS CAN WIN NEW SUMMER EXPERIENCES
This summer, Coca-Cola has been running its first new summer campaign in six years, giving away 150,000 prizes through a “Sip & Scan” contest. Fans use a smartphone to scan peel-away labels on 20-ounce bottles for the possibility of winning tickets to a baseball game orconcert, passes to a movie or amusement park, the chance to light the fireworks at a NASCAR race—or even the opportunity to meet members of the U.S. women's national soccer team who recently won the World Cup. This is a campaign designed for a younger generation of consumers who are looking for original experiences to photograph via their phones and then share with others on social media.
AMAZON HEADS TO COLLEGE WITH GEN Z
Amazon Off-to-College is a new effort this year that offers a wide range of student-oriented products as well as curated dorm room items from Gen Z celebrities and influencers. The site will offer new deals every day with easy, secure pickup “on or near many campuses.” Students can rent or buy textbooks at up to 85% off and trade in old textbooks, Kindles, video games, etc. for Amazon gift cards. Prime Wardrobe will also be a part of the service to make sure students have the latest fashions. Amazon’s stated goal for the new service is “to support students and parents with everything they need to make the transition to campus life comfortable this year.”
TECHNOLOGY IS IMPROVING THE SHOPPER’S PATH TO PURCHASE
New research from the National Retail Foundation shows that shoppers are embracing technology as part of their shopping trip and looking for connected retail experiences: 55% indicate interest in technology that lets them know if a certain product is in stock, 49% want technology that compares prices and allows them to check reviews, 47% would like technology that simplifies locating products, and 38% are interested in technology that gives them a chance to try items before buying—either in person or virtually. Additionally, 57% want to try a smart dressing room, 54% want to try augmented or virtual reality, 56% want in-store navigation, and 60% want visual search.