MCDONALD’S IS DELIVERING TO PICNIC BLANKETS IN SWEDEN
To promote its delivery service in Sweden, McDonald’s created limited-edition picnic-style blankets and gifted them to brand enthusiasts through a social media giveaway. Each blanket was printed with a QR code to allow geo-targeted delivery. Fans could place an order via a mobile app, scan the QR code and have their food delivered to wherever they were with their picnic blanket. When an order was placed, the app automatically located the closest McDonald’s to ensure that the food would be delivered hot and fresh. It’s a smart move and helps the brand emphasize that mobile ordering can happen from anywhere when hunger strikes, not just home and office.
UBER IS GIVING RIDERS MORE SNACK OPTIONS
A year ago, Uber and Cargo partnered to put snack consoles in Uber cars. Today, over 30,000 Uber drivers have the consoles in their cars. In the next evolution of this partnership, Cargo is launching a shopping app that will only work in Uber cars that have the console and will only be available to use for the duration of an Uber ride. App users can shop from a list of digital movies, tech gear and curated travel accessories during their ride. When the ride is complete, the purchases will be delivered free of charge to their home within 2–5 days. Shoppers will also be rewarded with 10% of their purchase back in Uber Cash, which can be used for future rides.
OSCAR MAYER INVITES YOU TO SLEEP IN THE WIENERMOBILE
Over the years, there’ve been some pretty interesting rentals available on Airbnb. The latest from Oscar Mayer may top them all as the brand puts the legendary Wienermobile up to celebrate National Hot Dog Day. The Wienermobile will only sleep two and is only available for three nights in early August, coinciding with the Lollapalooza festival in Chicago, which will allow a few lucky fans the experience of a lifetime sleeping inside a giant hot dog. For millennials looking for unique Instagrammable experiences, this will be at the top of the list.