BURGER LOVERS GET AN AR GAME FROM JACK IN THE BOX
Jack in the Box has partnered with Snapchat to add augmented reality (AR) to its latest sweepstakes. The experience will be available in the Snapchat Lens carousel, and only visible to those with a nearby Jack in the Box. The front-facing lens will feature a bacon double cheeseburger as a hot-air balloon while the back-facing lens will promote the BurgAR game, in which users can build their own burger and enter their creation for a chance at a $250 gift card. One lucky winner will have their burger offered on the menu. Snapchat’s ad platform is becoming a popular channel for reaching young millennials and Gen Z.
P&G IS FOCUSING IN ON ITS BEST AUDIENCE
A year ago, P&G shifted its CPG product marketing from generic demographics to smart audiences, leaving mass marketing behind for mass one-to-one brand building. The brand has used its 1 billion consumer IDs “to build audience segments and then do propensity marketing with people who have similar characteristics,” creating 350 precise audiences such as millennial professionals, first-time mothers, and even first-time washing machine purchasers. The more targeted audiences also help the innovation pipeline through very specific feedback from desired audiences. Organic sales for the brand have risen 7% in the most recent quarter.
AIR CONDITIONING IS COMING TO COOL OFF YOUR CLOTHING
Thanks to Sony’s First Flight crowdfunding program (which tests product viability), a silent, wearable air conditioner will soon be available. The Reon Pocket is a small unit that slips into a special pocket on the back of a t-shirt, where it sits on the spine and uses the Peltier effect (production or absorption of heat when current flows across the junction of two dissimilar conductors) to either lower your temperature by 23F or raise it by 14F. This means it can cool a person’s back temperature from 97 degrees to 74 degrees. The unit will be able to heat as well as cool and is controlled via a Bluetooth app. The product will launch in Japan early next year.